diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index 94860f0..7b076e5 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -4,7 +4,9 @@ variables:
 stages:
   - deploy
 
-deploy:
+ansible-builder:
+  image: $DOCKER_BUILD_IMAGE
+  stage: deploy
   script:
     - cd ansible-builder
     - ansible-builder build --tag dev-docker-registry-01.smardigo.digital/awx/awx-custom-ee:latest